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DanceJam, founded by M.C. Hammer, Geoffrey Arone and Anthony Young (Arone and Young come out of Flock), is opening its doors to a select few beta testers this afternoon. This is a company that I have personally invested in, so I won’t editorialize much here (I will be linking to other blogs and news sources who cover it, though).

The site, which has already had some mainstream news coverage, will be a place for users to upload videos of themselves dancing. Viewers can watch and rate the clips, and there will be a constant stream of “face-offs” between dancers to determine the top people in various dance types and locations.

In preparation for launch, the team has been traveling to various locations to film people dancing in casual settings. Much of this footage will be included as original content on the site. See the video below for some of it:

They are inviting a few people who’ve added their emails to the DanceJam home page. We are also giving away 100 invites right now - just email techcrunch@dancejam.com. The first 100 to email get in.

DanceJam has raised $1 million in angel funding from investors including Rustic Canyon, Ron Conway, Michael Arrington, Alex Algard, Michael Tanne, Geoff Ralston, Alex Welch and Ariel Poler.

Please see our About page for a full list of my conflicts.

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I am at Facebook’s social advertising announcement in New York City, where Mark Zuckerberg is about to take the stage and tell us all what we already think we know: Facebook is getting into the advertising business in a big way. Much of what will be announced today, such as projects code-named Beacon and Pandemic have already leaked out. We’ll see how much of that leaked information was correct, and what more there is to add. Facebook is certainly pulling out all the stops with this announcement, on the agenda later on is a panel with Microsoft’s Kevin Johnson and Blockbuster CEO Jim Keyes that will be moderated by Charlie Rose (who charges a lot to do these things, or so I hear).

Facebook is announcing three things: Social Ads (ads targeted based on member profile data and spread virally), Beacon (messages in feeds), and Insight (marketing data that goes deep into social demographics and pyschographics which Facebook will provide to advertisers in an aggregated, anonymous way). These three things together make up Facebook Ads. Here are the press releases for Facebook Ads, Project Beacon, and its launch partners.

Zuckerberg just took the stage (keep in mind that he is addressing advertising executives and press in the audience). The following notes are in reverse-chronological order:

3:06 PM: “Everything you have seen here is launching tonight.” Launching with 40 partners [press release says 60] (including Blockbuster, CBS, Chase, The Coca-Cola Company, The New York Times, Sony Pictures, Verizon, Dove, and Zazzle). “This is something we have been working on for a long time. It is really good to share it with you guys.” [Zuckerberg walks off stage]

3:03: Insights. Aggregates profile data. “We look at the people your ads are reaching and break it down by age, gender, interests, and a whole lot more we are adding soon.” Says none of this will be personally identifiable. “We will be able to track how much people are talking about your brand in public forums across facebook. As you run ads on Facebook you will be able to see the exact mind share you are getting.”

2:57 PM: “Social Actions + Content = Social Ads.” They spread your message virally through the social graph. these ads will appear both in people’s feeds and as a personalized banner ad.

“Let’s talk about targeting. With Facebook you will be able to select exactly the audience you want to reach, and we will only show your ads to them. We know exactly what gender someone is, what activities they are interested in. their location, country, city or town, interests, gender,” work history, political views [Like what they’ve already done with Facebook Flyers].

2:52 PM: Social distribution, now here is where it gets interesting. When somebody engages with your page, that os spread virally through the network. When someone says they are a fan of your brand, that becomes a trusted referral. It goes right to their Mini feed. A strong trusted referral for your brand. You will be able to craft the types of social actions you want to spread across the social graph.

“We have created a product called Beacon that let’s you do this. Beacon will let users send information to their page, we confirm it, and share it on Facebook. One partner is eBay.” Can share listinsg from eBay on Facebook. So usres can share social actions from other websites and share them on Facebook. “This will be completely free.”

2:48: “the next hundred years will be different for advertising, and it starts today. As marketers pushing our information out is no longer enough. We are announcing anew advertising system, not about broadcasting messages, about getting into the conversations between people. 3 pieces: build pages for advertisers, a new kind of ad system to spread the messages virally, and gain insights.”

Advertisers can build their own Facebook pages and design them any way they like: “We have photos, videos, discussion boards, any Flash content you want to bring to your page, plus any application a third party developer has made.”

2:46 PM: Messages spread virally. All you need to do is get your friends to engage with it and add it to their profiles. Gives example of how causes are spread across Facebook. Support Breast Cancer, more than 2 million members.

2:44 PM: Zuckerberg is explaining the social graph. “Where Facebook really excels is in helping you keep up with all of your connections at the same time. It is making the cost of communication so low that information can be pushed out more efficiently than it ever could from a few big companies.”

2:43 PM: Z: “More than 80 applications have more than one millions users.”

2:37 PM EST: Zuckerberg: “Once every hundred years media changes. the last hundred years have been defined by the mass media. The way to advertise was to get into the mass media and push out your content. That was the last hundred years. In the next hundred years information won’t be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.

“People influence people. Nothing influences people more than are recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.

“Have already passed 50 million users, doubling once every 6 months. only active users who have used facebook last 30 days. More than 25 million people are using Facebook every single day. Each person is viewing more than 40 pages a day, more than 65 billion page views a month.”

Notes:

Beacon Partners (Facebook advertising buttons that exist on other sites and when clicked are reflected in members’ feeds as a brand endorsements—how many of these brands would you bother to explicitly endorse to your Facebook friends, opr even identify with?):

eBay
Fandango
IAC brands (CollegeHumor, Busted Tees, iWon, Citysearch, Pronto.com, echomusic)
Travelocity
AllPosters.com
Blockbuster
Bluefly.com
CBS Interactive (CBSSports.com & Dotspotter)
ExpoTV
Gamefly
Hotwire
Joost
Kiva,
Kongregate
LiveJournal
Live Nation
Mercantila
National Basketball Association
NYTimes.com
Overstock.com
(RED)
Redlight
SeamlessWeb,
Sony Online Entertainment
Sony Pictures
STA Travel
The Knot
TripAdvisor
Travel Ticker
TypePad
viagogo
Vox
Yelp
WeddingChannel.com
Zappos.com.

The Main source : TechCrunch

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نتائج التوجيهي 2008

Thursday, November 15, 2007

موقع أفلام AFLAM

Wednesday, November 14, 2007

Photography Foundations for Art and Design, Fourth Edition

Sunday, November 11, 2007

Books4people

Tuesday, November 6, 2007

50 Cent - I Get Money MUSIC VIDEO

M.C. Hammer’s DanceJam Opens Its Doors To A Select Few

Amazon S3 conquista l’Europa

Liveblogging Facebook Advertising Announcement (Social Ads + Beacon + Insights)

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